\ About us \ Vision

Creating Value with Aftersales

We find solutions to our customers‘ challenges and implement them pragmatically: collaboratively, efficiently, and individually.

Impressed by the success stories and future potential of European industry and the Aftersales Business, we are enthusiastic about innovative and robust solutions to achieve long-term value growth—for employees, companies, and shareholders.

MAI Advisory Partners focuses on developing and expanding powerful Aftersales divisions for industrial goods manufacturers in Central Europe. Our customers are shareholders, managing directors, and managers of successful companies who want to leverage the potential of their Aftersales business. The experts at MAI Advisory Partners cover all areas of the interdisciplinary Aftersales business and each bring many years of operational experience in the industry to the table. We provide conceptual and operational support for the entire value chain and development stages of the Aftersales Business under one roof: from ideas and initiatives to long-term support for your employees and managers in Aftersales.

Value and results achieved through our engagement:

  • 5
    Increased sales and earnings in Aftersales
  • 5
    Higher margins on all Aftersales products and services
  • 5
    Enhanced resilience through recurring income
  • 5
    Financial freedom and resources for innovation in Aftersales
  • 5
    Significantly reduced operational costs for processing and interfaces
  • 5
    Sustainable improvement of image and brand
  • 5
    Clear differentiation and long-term customer loyalty
  • 5
    High availability, fast processes, low sources of error
  • 5
    Well thought-out automation and intelligent assistance systems
  • 5
    More time for day-to-day business – our experts take the initiative
\ Expertise \ Aftersales

Successfactor Aftersales Business

Strategies

An individual approach to the most important factors in the aftersales business.

Core Business

These are classic key competencies that drive sales and margins.

Transformation

Reliable processes, clear interfaces and utilised tools.

Intelligence & data

Data handling and the sensible use of new technologies.

Strategies

We organize existing ideas and initiatives to create clarity regarding requirements and goals in the Aftersales sector. In collaboration with customers, employees, and shareholders, we develop a vision for the future of the organization and a tailored plan to achieve it.

Core Business

The core service offerings remain decisive for achieving sustainable success in terms of sales, margins, and customer loyalty. These offerings form the basis for building trust and communication with customers.

Transformation

We immerse ourselves in the value creation processes of the Aftersales Business. Together with your employees, we accelerate and stabilize core processes, identify areas of expertise, and maximize the use of existing tools. We establish a solid foundation for the interface-intensive Aftersales Business.

Intelligence & Data

The sensible use of new technologies paves the way for future services and systems by evaluating available solutions and implementing suitable ideas and initiatives within the company, in collaboration with employees and customers.

Strategies in Aftersales

We organize existing ideas and initiatives to create clarity regarding requirements and goals in the Aftersales sector. In collaboration with customers, employees, and shareholders, we develop a vision for the future of the organization and a tailored plan to achieve it.

Role, Vision & Path

What are the Aftersales requirements of customers, companies, and shareholders? What are the resulting framework conditions and objectives? How have competition and the market developed? Who are the competitors in the Aftersales Business? What is the vision, and what are the concrete steps to achieve it?

Strategies

Deriving sub-strategies, goals, and fields of action for core aspects of Aftersales: parts business, pricing, monetization, sales, partner conditions, data management, digital and traditional service offerings, organizational structures, automation, service contracts, and more. From conception to implementation or interim support.

Sales potential

Capture and quantify the active installed base worldwide. Derive parts, maintenance, and service requirements for different machine types and calculate the total individual sales potential of Aftersales. An essential benchmark for strategy and roadmap development.

  • !
    Results & benefits
  • 5
    Integrated into corporate strategy
  • 5
    Strategic role & vision of Aftersales
  • 5
    Clear roadmap and fields of action
  • 5
    Promotion of power and expertise by shareholders 
  • 5
    Results & benefits
  • 5
    Roadmap and targets per department
  • 5
    Coordinated overall & departmental strategies
  • 5
    Reliable project success in terms of content and time
  • 5
    Quick wins, fast effectiveness
  • 5
    Results & benefits
  • 5
    Quantified installed base worldwide
  • 5
    Sales potential per region & service offering
  • 5
    Target sales & market share Aftersales
  • 5
    Benchmarks with market participants

Core Business of Aftersales

The core service offerings remain decisive for achieving sustainable success in terms of sales, margins, and customer loyalty. These offerings form the basis for building trust and communication with customers.

Ersatzteilgeschäft

We guarantee turnover and margin in service. We take a holistic view of the spare parts business by optimizing warehousing, logistics, market cultivation, and ordering and invoicing processes. Our goal is to increase global availability, provide top response times, and ensure punctual delivery to your customers, contract partners, and on-site service assignments.

Pricing

Transparent and differentiated pricing creates the necessary basic trust in your prices, reduces discussions, and increases margins and customer loyalty. Together, we analyze the existing price structure, create markup categories, define target prices, and support the introduction and enforcement of the new prices in the market.

Service-Verträge

The aftersales offer requires a stable, high-performance foundation. We will work with you to define a contract structure that is tailored to the customer and delivers benefits. Regular sales create long-term customer loyalty, increase market share and boost company resilience in volatile times.

  • !
    Ergebnisse & Nutzen
  • 5
    Kurzfristige Performance- und Umsatzsteigerung
  • 5
    Reduktion Working Capital & Prozesskosten
  • 5
    Minimierung Fehlerquoten & Nachlieferungen 
  • 5
    Kurze Durchlaufzeiten, hohe Verfügbarkeit
  • 5
    Ergebnisse & Nutzen
  • 5
    Verbessertes Preis-/ Leistungs-Image
  • 5
    Erhöhung von Marge & Absatz
  • 5
    Vereinheitlichung von Partnerkonditionen
  • 5
    Aufbau aktives Preismanagement  
  • 5
    Ergebnisse & Nutzen
  • 5
    Erhöhte Resilienz und Konjunktur-Unabhängigkeit
  • 5
    Langfristige Kundenbindung
  • 5
    Einheitliche, transparente Vertragsinhalte
  • 5
    Aufbau Vertragsmanagement

Transformation of Aftersales

We immerse ourselves in the value creation processes of the Aftersales Business. Together with your employees, we accelerate and stabilize core processes, identify areas of expertise, and maximize the use of existing tools. We establish a solid foundation for the interface-intensive Aftersales Business.

Automatisierung & Tools

The ongoing automation of processes and interfaces creates freedom, which also frees up valuable employee capacities

Service Daten-Ströme

Holistic planning from the creation to the use and storage of data as a key competence of future technologies and opportunities

Knowhow-Sicherung

ErIncreased productivity through acceptance, knowledge and application of AI solutions, automation and software in the service area and at the customer’s premises

  • !
    Ergebnisse & Nutzen
  • 5
    Kurzfristige Performance- und Umsatzsteigerung
  • 5
    Reduktion Working Capital & Prozesskosten
  • 5
    Minimierung Fehlerquoten & Nachlieferungen 
  • 5
    Kurze Durchlaufzeiten, hohe Verfügbarkeit
  • 5
    Ergebnisse & Nutzen
  • 5
    Verbessertes Preis-/ Leistungs-Image
  • 5
    Erhöhung von Marge & Absatz
  • 5
    Vereinheitlichung von Partnerkonditionen
  • 5
    Aufbau aktives Preismanagement  
  • 5
    Ergebnisse & Nutzen
  • 5
    Erhöhte Resilienz und Konjunktur-Unabhängigkeit
  • 5
    Langfristige Kundenbindung
  • 5
    Einheitliche, transparente Vertragsinhalte
  • 5
    Aufbau Vertragsmanagement

Intelligence & Data in Aftersales

The sensible use of new technologies paves the way for future services and systems by evaluating available solutions and implementing suitable ideas and initiatives within the company, in collaboration with employees and customers.

Intelligente Assistenzsysteme

More productivity for employees and customers thanks to intelligent assistance systems for diagnostics, communication, documentation and know-how searches.

Intelligent Services

Lefficient and intelligent systems use service and machine data for innovative and beneficial services for the machine, operator and OEM.

Individueller Weg in die Zukunft

Recognizing and harnessing the individual (service) potential of available technologies and taking the right path towards „digital enabling“.

  • !
    Ergebnisse & Nutzen
  • 5
    Kurzfristige Performance- und Umsatzsteigerung
  • 5
    Reduktion Working Capital & Prozesskosten
  • 5
    Minimierung Fehlerquoten & Nachlieferungen 
  • 5
    Kurze Durchlaufzeiten, hohe Verfügbarkeit
  • 5
    Ergebnisse & Nutzen
  • 5
    Verbessertes Preis-/ Leistungs-Image
  • 5
    Erhöhung von Marge & Absatz
  • 5
    Vereinheitlichung von Partnerkonditionen
  • 5
    Aufbau aktives Preismanagement  
  • 5
    Ergebnisse & Nutzen
  • 5
    Erhöhte Resilienz und Konjuktur-Unabhängigkeit
  • 5
    Langfristige Kundenbindung
  • 5
    Einheitliche, transparente Vertragsinhalte
  • 5
    Aufbau Vertragsmanagement

Solutions

Ready for immediate use by partners or individually created.

Publications

Summarized expertise on specific topics and trends.

Interim

Temporary experts to bridge, supplement and coach.

Solutions

We take consulting to the next level and find solutions to individual problems – from requirements to support during development and implementation. We also work together with software providers, developers and innovation providers.

Publications

Summarized expertise on specific topics and trends.

Interim

Temporary experts to bridge, supplement and coach. Whether setting up aftersales structures, providing senior support for managers and employees or bridging resource bottlenecks. We take on interim positions for the aftersales business.

Solutions for aftersales

We take consulting to the next level and find solutions to individual problems – from requirements to support during development and implementation. We also work together with software providers, developers and innovation providers.

Transaction Network – Service-Ökosystem

The industrial ecosystem specifically for the aftersales business. It is networked, manufacturer-neutral in real time and with a clear structure. Early automatic detection of critical situations at the operator and direct integration of OEM and supplier. Delivery deadlines are met thanks to clear structures in aftersales – even when resources are scarce. Operating costs are reduced thanks to automated processes, optimized inventories and fewer reconciliations.

MAX MACHINE – der Maschinen-Assistent der Zukunft

Intelligence comes into the machining centers, as an assistant, guardian and right hand in daily operation and maintenance. Max-Maschine is a standardized basic technology, cloud-free and managed, it combines OEM and operator knowledge with existing data separation.

Designed as a white-label after-sales product from our partner ISTARIUM.

EquipmentCircle – Produktionsnetz des Vertrauens

In a networked production world across different companies, machines need to trust and know each other. EquipmentCircle forms a trusted network of known units („family“) so that foreign data is ignored. A standardized plug-and-play solution without changing the production data protects the integrity and identity of production data inside and outside the plant.

Designed by our partner ISTARIUM.

Publications

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15 + 10 =

Interim for Aftersales

Whether setting up aftersales structures, providing senior support for managers and employees or bridging resource bottlenecks. We take on interim positions for the aftersales business.

  • 5
    Überbrückung von Stellenausschreibungen (Service- & Teamleitung)
  • 5
    Aufbau von Strukturen & Teams parallel zum Tagesgeschäft
  • 5
    Begleitung der Umsetzung als Coach, Sparring-Partner und zusätzliche Ressource
  • 5
    Einhaltgen von zeitlichen und inhaltlichen Zielen
\ Expertise \ Branchen

Expertise for the capital goods industry

Our experts each have up to 20 years of experience in the capital goods industry in Central Europe, especially machinery and plant engineering.

\ Über uns \ Team & erfolge

Experts Team

Michael Mai

Michael Mai

Managing Partner

  • Munich, married, 2 children
  • >20 years Aftersales & Operations
  • Focus: Creating value with Aftersales
Bea Kreuzmayr

Bea Kreuzmayr

Aftersales Expert

  • Munich, married, 2 children
  • >5 years production & change
  • Focus: sustainable transformation
Santiago Porcel

Santiago Porcel

Aftersales Expert

  • Munich
  • >5 years Processes & Operations
  • Focus: Process Excell. & Transfomation
Leon Geerdink

Leon Geerdink

Aftersales Expert

  • Munich, married, 1 child
  • >10 yrs. Data Scientist, Software Developer
  • Focus: Data & Automation
Martin Riedel

Martin Riedel

Associate Partner

  • Würzburg, married, 1 child
  • >15 years aftersales & digitalization
  • Focus: profitable software deployment
Tillmann Gmelin

Tillmann Gmelin

Senior Aftersales Expert

  • Munich, married, 3 children
  • >15 years in Finance & Operations
  • Focus: costs, margins, financial ratios
Olga Brumnick

Olga Brumnick

Aftersales Expert

  • Munich, married, 1 child
  • >5 years Supply Chain & Operations
  • Focus: effective process automation
\ About us \ Team & successes

We created value for

Atlas Copco  \  BMW Group  \  Demag Cranes  \ Deutsche Bahn  \  Felder Group  \  Fette Compacting  \  Giesecke & Devrient  \  Jobrad Gruppe  \  Lenze  \  Liebherr  \  Linde Group \  ITT  \  Otto Bihler Maschinenfabrik  \  Pöttinger Landmaschinen  \  Rise Technologies  \  Schaeffler Group  \  Starrag  \  Schaeffler Sondermaschinenbau  \  SIG Combibloc Systems  \  Syntegon

… and other family businesses in DACH

\ About us \ Contact

Wir freuen uns auf Ihre Nachricht

1 + 14 =

MAI Advisory Partners, ISTARIUM Aftersales Resources, Max Machine and EquipmentCircle are registered trademarks of

ISTARIUM Consulting Group GmbH
Gollierstr. 25, 80339 Munich
Registered office of the company is Munich
Managing Director Michael Mai
Local Court Munich, HRB 234994
VAT ID Number DE 314866417 Responsible i.S.d. §5 TMG / §55 RStV:
ISTARIUM Consulting Group GmbH, represented by the Managing Director Michael Mai

Information according to § 36 VSBG:

Sources for the images used
Own image material, Pixabay, iStockphoto

General Terms and Conditions of MAI Advisory Partners and ISTARIUM Consulting Group (GTC):

Link: AGB MAI Advisory Partners
Link: AGB ISTARIUM Consulting Group

 

Liability for content
The content of our website has been created with the utmost care. However, we cannot assume any liability for the accuracy, completeness and topicality of the content. As a service provider, we are responsible for our own content on these pages in accordance with § 7 para.1 TMG (German Telemedia Act) and general laws. According to §§ 8 to 10 TMG, however, we as a service provider are not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general legislation remain unaffected by this. However, liability in this respect is only possible from the time of knowledge of a specific infringement. As soon as we become aware of such infringements, we will remove this content immediately.

Liability for links
Our website contains links to external third-party websites over whose content we have no influence. Therefore, we cannot accept any liability for this third-party content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of an infringement. If we become aware of any legal infringements, we will remove such links immediately.

Copyright
The content and works created or used by the site operators on these pages are subject to German copyright law. Duplication, processing, distribution and any kind of exploitation outside the limits of copyright law require the consent of the respective author or creator. Downloads and copies of this site are not permitted for private or commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.

 

Privacy policy for the website mai-advisory.com (hereinafter referred to as „Provider“)

The mai-advisory.com website does not use any services or functions to collect data. The corresponding functions are deactivated. However, the use of third-party software and regular updates means that unwanted temporary data collection cannot be ruled out. In this case, the following privacy policy applies.

It is generally possible to use the provider’s website without providing any personal data. However, if a data subject wishes to make use of special services offered by us via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to the provider. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed by means of this privacy policy about the rights to which they are entitled.

As the controller, the provider has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

 

1. definitions The data protection declaration of the provider is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. We use the following terms, among others, in this privacy policy:

1.1 Personal data Personal data means any information relating to an identified or identifiable natural person (hereinafter „data subject“). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1.2 Data subject Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

1.3 Processing Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

1.4 Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

1.5 Profiling Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

1.6 Pseudonymization Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

1.7 Controller or controller responsible for the processing Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

1.8 Processor Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

1.9 Recipient Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

1.10. Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

1.11. Consent Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. name and address of the controller Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection:

MAI Advisory Partners

​ISTARIUM Consulting Group GmbH
Gollierstr. 25, 80339 München
www.mai-advisory.com

3. cookies The provider’s website uses cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies.

A specific Internet browser can be recognized and identified via the unique cookie ID. Through the use of cookies, the provider can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie for a shopping basket in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

​The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
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4. collection of general data and information. The provider’s website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

​When using this general data and information, the provider does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. This anonymously collected data and information is therefore evaluated by the provider both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website. The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller’s own purposes. The controller may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the data subject’s Internet service provider (ISP), the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate criminal offenses committed. In this respect, the storage of this data is necessary to safeguard the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.

The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s database.

The controller shall provide any data subject at any time upon request with information about what personal data is stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. All of the controller’s employees are available to the data subject as contact persons in this context.

6. Subscription to our newsletter. On the provider’s website, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines what personal data are transmitted to the controller when the newsletter is ordered. The provider informs its customers and business partners regularly by means of a newsletter about enterprise offers.

The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for the newsletter mailing using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s e-mail address at a later date and therefore serves as legal protection for the controller.​

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to inform the controller of this in another way.

7. Newsletter tracking. The provider’s newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. The embedded tracking pixel allows the provider to see if and when an email has been opened by a data subject and which links in the email have been clicked on by the data subject.

​Personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimize the newsletter dispatch and to tailor the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled to revoke their separate declaration of consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. The provider automatically interprets unsubscribing from the newsletter as revocation.

​​8. Contact option via the website. Due to legal requirements, the provider’s website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

​9. Comment function on the blog on the website The provider offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a portal on a website, usually publicly accessible, where one or more people, known as bloggers or web bloggers, can post articles or write down their thoughts in so-called blog posts. The blog posts can usually be commented on by third parties. If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information about the time the comment was entered and the user name (pseudonym) chosen by the data subject is also stored and published. Furthermore, the IP address assigned by the data subject’s Internet service provider (ISP) is also logged. This IP address is stored for security reasons and in case the data subject violates the rights of third parties or posts illegal content in a comment. The storage of this personal data is therefore in the interest of the controller, so that the controller can exculpate itself in the event of a legal violation. This collected personal data will not be passed on to third parties unless such disclosure is required by law or serves the legal defense of the controller.

​10. Data protection in job applications and during the application process The controller collects and processes applicants‘ personal data for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller prevent deletion. Other legitimate interests in this sense include, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).

​11. Routine deletion and blocking of personal data The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or if this has been provided for by the European directive and regulation legislator or another legislator in laws or regulations to which the controller is subject. If the purpose of storage no longer applies or if a storage period prescribed by European directives and regulations or other competent legislators expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

12. Rechte der betroffenen Person

​12.1. Right to confirmation Every data subject has the right, granted by European directives and regulations, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.

​12.2. Right to information Every person affected by the processing of personal data has the right, granted by European directives and regulations, to obtain information from the controller at any time, free of charge, about the personal data stored about them and a copy of this information. Furthermore, European directives and regulations grant the data subject the right to obtain the following information: • the purposes of the processing • the categories of personal data that are being processed • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration • the existence of a right to rectify or erase personal data concerning them or to restrict processing by the controller or a right to object to such processing • the existence of a right to lodge a complaint with a supervisory authority • if the personal data is not collected from the data subject: all available information on the origin of the data • the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

​​Furthermore, the data subject has the right to obtain information about whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer. If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.

​12.3. Right to rectification Any person affected by the processing of personal data has the right, granted by European directives and regulations, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing, including by means of a supplementary statement. If a data subject wishes to exercise this right of rectification, they may contact an employee of the controller at any time.

​12.4. Right to erasure (right to be forgotten) Every person affected by the processing of personal data has the right, granted by European directives and regulations, to request that the controller erase personal data concerning them without delay, provided that one of the following reasons applies and insofar as the processing is not necessary: The personal data has been collected or otherwise processed for purposes for which it is no longer necessary. • The data subject withdraws their consent on which the processing was based in accordance with Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, and there is no other legal basis for the processing. • The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR. • The personal data has been processed unlawfully. • The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject. • The personal data has been collected in relation to information society services offered pursuant to Art. 8(1) GDPR.

If one of the above reasons applies and a data subject wishes to request the deletion of personal data stored by the provider, they may contact an employee of the controller at any time. The provider’s employee will ensure that the deletion request is complied with immediately. If the personal data has been made public by the provider and our company is obliged to delete the personal data as the controller in accordance with Art. 17 (1) GDPR, the provider shall take appropriate measures, including technical measures, taking into account the available technology and implementation costs, to inform other controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to this personal data or copies or replications of this personal data, unless processing is necessary. The provider’s employee will take the necessary steps in each individual case.

​12.5. Right to restriction of processing Any person affected by the processing of personal data has the right, granted by European directives and regulations, to request that the controller restrict processing if one of the following conditions is met: • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data. • The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests the restriction of the use of the personal data. • The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise or defend legal claims. • The data subject has objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject. If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by the provider, they may contact an employee of the controller at any time. The provider’s employee will arrange for the restriction of processing.

12.6. Right to data portability Every person affected by the processing of personal data has the right, granted by European directives and regulations, to receive the personal data concerning them that they have provided to a controller in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others. To assert the right to data portability, the data subject may contact an employee of the provider at any time.

​12.7. Right to object Every person affected by the processing of personal data has the right granted by European directives and regulations to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them that is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions. In the event of an objection, the provider will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves to assert, exercise, or defend legal claims. If the provider processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to the provider processing their data for direct marketing purposes, the provider will no longer process the personal data for these purposes. In addition, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out by the provider for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject may contact any employee of the provider or another employee directly. The data subject is also free to exercise their right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

​12.8. Automated individual decision-making, including profiling Every person affected by the processing of personal data has the right granted by European directives and regulations not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, the provider shall implement appropriate measures to safeguard the data subject’s rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision. If the data subject wishes to assert rights in relation to automated decisions, they may contact an employee of the controller at any time. 12.9. Right to withdraw consent under data protection law Every person affected by the processing of personal data has the right, granted by European directives and regulations, to withdraw their consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.​

13. Special data protection provisions

​13.3. Privacy policy regarding the use of Google Ads The controller has integrated Google Ads into this website. Google Ads is an internet advertising service that allows advertisers to place ads in Google search engine results and on the Google advertising network. Google Ads enables advertisers to specify certain keywords in advance, which are then used to display an ad in Google’s search engine results only when the user enters a keyword-relevant search result in the search engine. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and taking into account the previously specified keywords. The operating company of Google Ads services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and to display third-party advertising on our website.​

If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject’s information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. The conversion cookie is used to track whether certain subpages, such as the shopping cart of an online shop system, have been accessed on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a data subject who has accessed our website via an ad has generated a sale, i.e., completed or canceled a purchase. The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via ads, i.e. to determine the success or failure of the respective ad and to optimize our ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie stores personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. As already explained above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google Ads can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there. Further information and Google’s applicable data protection provisions can be found at www.google.de/intl/de/policies/privacy/.

13.4. Privacy policy regarding the use and application of Hubspot. ​The controller has integrated components of the Hubspot service on this website. The operating company of Hubspot’s services is HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 USA. Hubspot uses its own subscription services to create websites where visitors can learn more about HubSpot. The data collected and managed by Hubspot with the subscription service for its own marketing belongs to Hubspot and is used, disclosed, and protected in accordance with its privacy policy. Users are free to visit Hubspot’s websites without sharing personal data with Hubspot. When users visit the websites or register for the subscription service, Hubspot requires users to share their personal data with Hubspot, and Hubspot collects navigation data. HubSpot collects personal data when users submit web forms or interact with the website, such as when users subscribe to a HubSpot blog, register for a webinar, or request customer support. HubSpot also collects personal data when users register for a HubSpot account. Personal data includes navigation data or payment data if such information directly or indirectly serves or contributes to the identification of a person. „Confidential data“ includes credit or debit card numbers, bank account data or transfer information, government-issued identification numbers (such as social security numbers or passport/ID numbers), biometric information, personal health information (or other information subject to applicable health data protection laws), personal data of children subject to child privacy laws, and any other information or combination of information that falls under the category of „special categories of personal data“ under the GDPR or other applicable data protection laws.

When users view content provided by Hubspot, Hubspot automatically collects data about the users‘ hardware and software. This data may include the IP address, browser type, domain name, Internet service provider (ISP), files viewed on our website (e.g., HTML pages and graphics), operating system, clickstream data, access times, and addresses of websites from which users accessed our website. HubSpot uses this data to compile general statistics on the use of HubSpot websites. To do this, HubSpot links this automatically collected data with other personal data such as name, email address, address, and phone number. HubSpot sometimes receives personal data about individuals from external sources, including partners with whom HubSpot offers co-branded services or joint marketing activities. The data collected is used by HubSpot in particular to improve and further develop its own products and services, to communicate with users, to promote its services, and to provide other companies with statistical data on usage.

Hubspot’s websites contain links to third-party websites. How long Hubspot stores the information collected from users depends on the type of information. After the relevant period, Hubspot either deletes the information or anonymizes it. If neither is possible, Hubspot stores the information securely and blocks it from further use until it can be deleted. Hubspot stores personal data that users provide to them for as long as there is a legitimate business interest (e.g., to fulfill our legal obligations, resolve disputes, and enforce our contractual claims). If Hubspot no longer has a legitimate business interest in processing the personal data, Hubspot will securely delete or anonymize it. If neither is possible, Hubspot will securely store the personal data and exclude it from any further data processing until deletion is possible. If users request Hubspot to do so, Hubspot will delete this data at an earlier date. Hubspot may, among other things, share data with trusted partners so that they can contact users after they have requested to receive such communications, as well as for statistical analysis or customer service.

Users have the right to request the deletion of their data. Users can also access the data collected or revoke their consent, among other things. Further information and Hubspot’s applicable data protection regulations can be found at legal.hubspot.com/en/privacy-policy.

13.5. Data protection provisions regarding the use of LinkedIn. The controller has integrated components from LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA. Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information about LinkedIn plug-ins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated into our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores this personal data. LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged into LinkedIn at the same time as visiting our website; This occurs regardless of whether the person concerned clicks on the LinkedIn component or not. If the person concerned does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before visiting our website. LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings, at www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be managed at www.linkedin.com/legal/cookie-policyabgelehnt. LinkedIn’s applicable privacy policy is available atwww.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at www.linkedin.com/legal/cookie-policy.

​​​13.6. Privacy policy regarding the use of Xing. The controller has integrated components from Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job offers on Xing. The operating company of Xing is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject visits each time they access our website and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the person clicks on one of the Xing buttons integrated into our website, for example the „Share“ button, Xing assigns this information to the person’s personal Xing user account and stores this personal data. Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged into Xing at the same time as visiting our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the person concerned does not want this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before visiting our website. The privacy policy published by Xing, which is available at https://www.xing.com/privacy, provides information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published privacy information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

13.7. Privacy policy regarding the use of Zoom, Microsoft Teams, and other Microsoft 365 applications. The controller uses Zoom and Microsoft Teams tools, as well as other cloud-based services from the Microsoft Office 365 program library, to plan and conduct conference calls, online meetings, video conferences, and/or webinars, as well as online training courses and online consultations, and to enable digital collaboration during these events (hereinafter referred to as online meetings or digital collaboration).

Zoom is a service provided by Zoom Video Communications, Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. You can read Zoom’s current privacy policy at https://zoom.us/de-de/privacy.html. For more information, visit the Legal & Compliance Center at
https://zoom.us/en-us/trust/legal-compliance.html.https://zoom.us/en-us/trust/legal-compliance.html

Microsoft Teams and Microsoft Office 365 are services provided by Microsoft Corp, One Microsoft Way, Redmond, WA 98052-6399. Below you will find Microsoft’s privacy policy. Privacy policy: https://privacy.microsoft.com/de-de/privacystatement
Privacy information on the use of MS Teams: https://news.microsoft.com/de-de/datenschutz-und-sicherheit-in-microsoft-teams-nutzer/
Topic page on data protection with FAQs and contact details: https://support.microsoft.com/de-DE/privacy

The use of Zoom, Microsoft Teams, and Microsoft Office 365 is based on Art. 6 (1) (f) GDPR (lawfulness of processing).
The entity responsible for data processing directly related to the implementation of „online meetings or digital collaboration“ is Koordinierungsstelle Weiterbildung und Beschäftigung e. V. If you visit the Zoom or Microsoft websites, the respective provider is responsible for data processing. However, visiting the website is only necessary for the use of Zoom in order to download the software for using Zoom. The use of Microsoft depends on the use of the respective „Microsoft Office 365“ service. For Microsoft Teams, it is only necessary to download the app. For other „Microsoft Office 365“ services (with the exception of Microsoft Forms), an additional login and use of online apps in the browser is required. You can also use Zoom if you enter the respective meeting ID and, if necessary, additional access data for the meeting directly in the Zoom app. With Microsoft Teams, you can participate in conferences in the app via a link, the integrated calendar in Teams, or in the respective chats or Teams channels. If you do not want to or cannot use the Zoom or Microsoft Teams app, the basic functions can also be used via a browser version, which you can also find on the Zoom or Microsoft Office 365 website. When using Zoom, Microsoft Teams, or Microsoft Office 365, various types of data are processed. The scope of the data also depends on what information you provide before or during participation in an online meeting.

The following personal data is subject to processing: User information: first name, last name, telephone number (optional), email address, password (if single sign-on is not used), profile picture (optional), department (optional); Online metadata: topic, description (optional), participant IP addresses, device/hardware information; For recordings (optional): MP4 file of all video, audio, and presentation recordings, M4A file of all audio recordings, text file of the online meeting chat; When dialing in by phone: Information about the incoming and outgoing phone number, country name, start and end time. Additional connection data, such as the IP address of the device, may be stored if necessary; Text, audio, and video data: You may have the option of using the chat, question, or survey functions in an online meeting, as well as other functions for uploading and downloading files such as images, audio, video, or Office data. In this respect, the data you provide will be processed in order to display it in the online meeting and make it available to other participants during or after the meeting and, if necessary, to log it. In order to enable the display of video and the playback of audio, the data from the microphone of your end device and from any video camera of the end device will be processed for the duration of the meeting. You can switch off or mute the camera or microphone yourself at any time via the Zoom or Microsoft Teams applications. In order to participate in an „online meeting“ or enter the meeting room, you must at least provide your name.

The controller uses Zoom and Microsoft Teams to conduct online meetings and Microsoft Office 365 to provide additional Microsoft cloud services for digital collaboration. If online meetings are to be recorded, you will be informed of this in advance and, where necessary, asked for your consent. The fact that the meeting is being recorded will also be displayed in the Zoom app or Microsoft Teams. If necessary for the purposes of recording the results of an online meeting, chat content will be logged by the processors. However, this will not usually be the case. In the case of webinars, questions asked by webinar participants may also be processed for the purposes of recording and following up on webinars. If you are registered as a user with Zoom or participate in a conference as a guest, reports on online meetings (meeting metadata, telephone dial-in data, questions and answers in webinars, survey function in webinars) may be stored by Zoom for up to one month. If you are registered as a user with Microsoft or participate in a conference as a guest, reports on online meetings (meeting metadata, telephone dial-in data, questions and answers in webinars, survey function in webinars) may be stored in the relevant Microsoft services until the end of the meeting or the respective educational measure plus one month beyond that.

Personal data collected in connection with participation in online meetings or digital collaboration in Zoom and Microsoft Teams, as well as in Microsoft Office 365 services provided by Koordinierungsstelle Weiterbildung und Beschäftigung e. V., will not be disclosed to third parties unless it is specifically intended for disclosure. Please note that content from online meetings or digital collaboration, as well as from face-to-face meetings, is often used to communicate information to customers, interested parties, or third parties and is therefore intended for disclosure. The provider of Zoom or Microsoft Office 365 (MS Teams) necessarily obtains knowledge of the above-mentioned data to the extent provided for in our data processing agreement with Zoom or Microsoft. Zoom, Microsoft Teams, and Microsoft Office 365 are services provided by providers in the United States. The processor has concluded a data processing agreement with both providers that complies with the requirements of Art. 28 GDPR. According to information provided by Zoom Video Communications, Inc. and Microsoft Corporation, personal data is processed exclusively on servers within the European Union. An adequate level of data protection is guaranteed by the conclusion of the so-called EU standard contractual clauses with Zoom Video Communications, Inc. and Microsoft Corporation.

13.8. Privacy policy for the use of MS Forms The data controller regularly uses Microsoft Forms, which is part of Microsoft Office 365, for online surveys for the purpose of quality assurance for events. The surveys can be accessed in various ways (via hyperlink, QR code, embedding in a website, or email). Participation in surveys is voluntary and does not require user registration with Microsoft. The processor uses the survey results to perform anonymous evaluations that have no connection to the person surveyed. If personal data is specifically collected and processed via surveys, we will inform you of this in advance and, if necessary, ask for your consent.

14. Legal basis for processing Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and their name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 of the GDPR).

​14.1. Legitimate interests in processing pursued by the controller or a third party If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the performance of our business activities for the benefit of all our employees and our shareholders.

​14.2. Duration for which personal data is stored The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of a contract or for the initiation of a contract.

​14.3. Legal or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; Obligation of the data subject to provide personal data; possible consequences of non-provision We would like to inform you that the provision of personal data is in some cases required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

15. Existence of automated decision-making As a responsible company, we do not use automated decision-making or profiling.